In the Anglo-Saxon world, natural cosmetics and beauty products are called organic cosmetics and beauty products. For years, natural cosmetic products have become increasingly popular among consumers. The demand for alternative and sustainable cosmetic products has established a market and catapulted natural cosmetics from a niche to a mass product. In contrast to conventional cosmetic products, natural-based cosmetics are characterised by the following feature: they are made from natural raw materials and are gentler on people and their environment than chemical cosmetic products. The ingredients of natural cosmetics are of plant, but sometimes also animal or mineral origin. Ingredients such as silicones, parabens, synthetic fragrances, paraffins, polyethylene glycol (PEG) and similar petroleum products are not used in the production process. Naturkosmetik Nürnberg stands for sustainable natural cosmetics.

Despite the fact that the term natural cosmetics has so far neither been precisely defined nor legally protected, the niche has experienced a veritable rise to become a mass product. The advantages of green cosmetics are recognised by many consumers and the social responsibility is perceived. Naturkosmetik Nürnberg has recognised the signs of the times. We are setting a good example with this independent online guide to organic beauty and natural cosmetics. In most cases, natural cosmetic products are given a share of organic ingredients of 70 to 95 percent. However, some manufacturers do not take the production of natural cosmetics so seriously and mix in ester oils. These are stretched natural oils that permanently dry out the skin. The following quality seals provide information about the standards in natural cosmetics and publish current minimum standards every year.